GroupM launches a global framework for media decarbonisation

July 19, 2022 11:00

GroupM, WPP’s media investment group, today introduces the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework.

The framework is an innovative, new set of measurement methodologies designed to break down the media value chain and define the necessary data inputs to measure carbon emissions across all five stages of the advertising lifecycle for all formats, channels, and markets in accordance with the Greenhouse Gas Protocol’s standards.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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