Gumtree unveils predictive, first-party data offering for advertisers
Gumtree has announced a multi-faceted new advertising offering that will provide first-party insights from its 8.5 million-strong audience network.
By combining that data with predictive purchasing technology, new native products and innovative content, Gumtree will work closely with brands to create bespoke solutions using its new Audience Match product, as well as Gumtree Labs.
“First party data is a big opportunity for advertisers,” Gumtree Australia director of advertising, Shannon Fitzpatrick told Mumbrella.
