Head to Head: Does creative respect PR as much as PR respects creative?
Mumbrella invites the industry’s senior PR professionals to share their opposing views on the industry’s biggest issues. In the return of Head to Head, Daylight Agency’s Karen Keech and Poem’s Rob Lowe argue whether or not the creative industry respects public relations as much public relations respects creative?
As the lines between creative agencies and PR agencies continue to blur and earned media becomes hot property, the industry must ask: does creative hold PR in the same regard as PR holds creative?
Both Daylight Agency’s Karen Keech and Poem’s Rob Lowe agree that the creative industry has come a long way in respecting public relations, but the question remains – has enough been done?
Keech says that after merging with a creative agency, she has experienced the greater respect creatives now have for PR professionals. However, Lowe believes there is still a long way to go.
Paradoxically I agree with Karen’s opinion as much as my own. It all depends on the situation. Merged PR and creative teams are rare. Sometimes they work and sometimes they find it impossible to work together.