Hipages gets tradies singing in first campaign from VCCP
A ‘tradie choir’ is at the forefront of a new campaign for online contractors directory Hipages, with a male-dominated group of tradespeople singing about what makes them unique.

The campaign is the first for VCCP Sydney following its win of Hipages’ creative account in July.
The ad sees a group of tradespeople collectively singing about the different solutions they can offer customers, such as plumbing, electrical issues, landscaping and tiling.