Holden kicks off creative pitch for new SUV model
Holden has commenced a creative pitch to find an agency to help it launch the new Holden SUV, Equinox, Mumbrella can reveal.
The Holden creative account has sat with independent agency AJF Partnership for the past four years, who replaced McCann in 2013.
The brand identity work is not good and the campaign work lacks any sense of credibility to me. Neither a smart reinvention of heritage nor a surprising new idea that invites brand re-appraisal. And the Astra premise that “I’m surprised it’s a Holden, I thought it was something better” is not a confident brand platform IMHO.