Hollywood’s Mark Webber directs latest South Australian Tourism Commission campaign

The fight for the domestic tourism dollar is heating up, with the South Australian Tourism Commission tapping Hollywood director and actor Mark Webber, known for his roles in Snow Day, The Laramie Project, Weapons, and Scott Pilgrim vs. the World, to showcase the ‘real, raw and rugged’ experiences the state has to offer.

The new campaign was created in partnership with Adelaide-based indie creative agency Fuller Brand Communication, and challenges tourists to reconsider their usual holidays.