How Adventures Group’s revamp of ‘run down’ Trade-A-Boat attracted new partners
It’s been almost 10 months since Adventures Group Holdings took over Trade-A-Boat magazine. Unsurprisingly, the change in ownership has led to a revamp. Mumbrella’s Zoe Samios chats with editor Tim van Duyl about the changes, and why building trust will be key to the survival of the brand.
When Melbourne-based content marketing business Adventures Group Holdings took over Trade-A-Boat magazine in October, it had a difficult task on its hands.
Just five years earlier, Trade-A-Boat, which was owned by German publisher Bauer Media, and had been merged with a title called Trailer Boat.
Trade-A-Boat was acquired by Adventures Group Holdings last year
