How agencies can be like LA
LA is emerging as the new hotbed for startups because it is a melting pot for different industries. Here Carat’s Sam Hegg looks at how agencies can capitalise on these changes.
What do Oculus, Dollar Shave Club, Tinder, Snapchat & Maker Studios all have in common? They, along with 1,000 more start ups, originated in LA. Yet the centre of all things tech and ‘start-up’ has always been regarded as Silicon Valley on the outskirts of San Francisco.
That was why I headed there recently for the Ad:Tech conference, ready to be exposed to the blurry yet exciting future of all things tech and advertising.
I think the bigger question isn’t about agencies inability, but rather about Australia’s inability to foster and launch innovative start-ups.