This crisis has made FIFA’s World Cup more valuable
Like the Olympic Games before it controversy over conduct of FIFA officials will make World Cup sponsorship more valuable argues Sean Meehan.
To the frustration of reformists, Sepp Blatter has been re-elected President of FIFA despite sensational dawn raids and longstanding accusations of widespread corruption. Detractors now call on sponsors to use their economic power, withdraw support and force FIFA’s hand on issues of leadership and the bidding processes.
This is not going to happen.
This storm strengthens FIFA’s hand. The World Cup will be more valuable, FIFA’s coffers fuller, and the leadership, those that avoid criminal prosecution, more secure. Sponsors will not withdraw because it is not in their interests. We’ve been here before.
