How Australia’s new data breaches scheme will impact crisis comms
In our increasingly complex technological world, a data breach is as as common as breathing. Here, GWI’s Vanessa Douglas-Savage explains how a new Australian scheme could make a big impact on how marketers and comms professionals deal with data breach disasters.
The virtual data revolution Australia is about to embark on with the implementation of the Mandatory Notifiable Data Breaches (NDB) scheme is a marketer’s dream.
There has been a lot written about the NDB, an amendment to the Privacy Act where thousands of Australian companies will be required to alert individuals and the government if they believe their IT systems have been compromised and private data has been accessed.
This is quite an overstatement: “In our increasingly complex technological world, a data breach is as as common as breathing.”