How can mummy bloggers spark up their dying love affair with readers?

Parents seem to be turning away in droves from mummy bloggers, writes Practical Parenting editor, Frances Sheen. But like any great love affair, there’s always hope for a happy ending.

In break-up terms it’s been more slow and torturous than swift and definitive, but our love affair with mummy bloggers looks like it’s finally over. And just like with most break-ups it’s come as a bit of a shock. Well, for me at least.   

Way back in the early 2000s, ‘mummy bloggers’ were The New Big Thing. Opening up about their lives on websites was fresh, exciting and often funny and very, very relatable. Motherhood can be a lonely path and suddenly we felt we’d found friends. Their content echoed our own thoughts and sitting up at 3am in front of our computer screens, reading about everyone else’s experiences filled a void.

Some writers used their pages to chronicle the ups and downs of their life. The Freckled Fox talked openly about being shot in the leg by her husband, his cancer diagnosis, his tragic death and funeral and then her re-marriage. It felt like we were given a glimpse into her diary and it was totally compelling.

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