How do you market a brand that changes lives?
Advertising as a start-up business on a small budget is no easy feat, but when your business proposition is changing lives, it becomes even harder. How do you put into words the impact your business has on people’s lives? How do you anchor that impact into a brand? And how do you market that?
These are all questions that Nikki Williams, founder and chief executive of Mentwell is stuck on.
Mentwell is a first-of-its-kind as Australia’s first health and wellness gift card service. People can purchase a Mentwell gift card for those they want to support, to use for mental health and wellness services including GPs, psychologists, acupuncture, reiki, and more. The gift cards are available for use at every health and wellness service provider across the country, and a year in to the start-up, around 900 have been purchased and used.
