How to decide which brand ambassador is best for you
In a world of increasing audience fragmentation, Tym Yee believes the best brand ambassador strategies are those implemented with an eye on fit rather than trends
George Clooney – Nespresso. Jamie Oliver – Woolies. Curtis Stone – Coles. Tiger Woods – Nike. Sometimes brands and celebrities nail those lucrative endorsement deals.
Quality TV spots, positive associations and namesake products trail and out of this commercial symbiosis memorable campaigns solidify and clear ROI is celebrated.
Real success in this realm of strategic comms can mean millions of dollars of added value for brands and, well, just plain millions of dollars for the stars.
Swisse Brand Ambassadors are great at revealing whom doesn’t care for science.
Measure ambassador performance and match personalities to brands via social audience analysis.