Dr Mumbo

How to do PR: Take cultural phenomenon. Insert client product

The following, if you can call it that, press release arrived in Dr Mumbo’s inbox:

Dear Editor

I hope this email finds you well. I am writing to seek your interest in writing a story on a quirky angle – on how people can easily improve their sex life on the train or even in church!

Have you already purchased the paperback book of ‘FIFTY SHADES OF GREY’? Now that you REALLY know what the book is about – are you too embarrassed for people to see you reading it?

It is now easy to read your erotic novel ‘FIFTY SHADES OF GREY’ or even the ‘KAMA SUTRA’ on the TRAIN without being noticed!

Bored in CHURCH? You can even read your kinky novel in STEALTH MODE!! What other steamy novels do you have at home that you can CONVERT to digital reading?

Read WHATEVER you want, WHERE you want, WHEN you want – without anyone seeing the cover! – Simply CONVERT your books and magazines to e-books and read on your iPad, Kindle or Tablet.

Visit www.book2bits.com and simply send your books to book2bits and they will send you back your beloved book in a pdf file so you can . The cost is only a few dollars!

I have attached a backgrounder for more information on this amazing new service.

If you have any questions or would like to interview business owners – Annmaree or Owen, please let me know.

I look forward to hearing from you.

Kind regards,

Among the many, many flaws to this release that strike Dr Mumbo, perhaps the most pressing is: How is reading your iPad in church okay? Second most pressing, why do’t you just buy the ebook in the first place?



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