How you can book Cartman, Spongebob or the Cookie Monster for your next campaign
Any given advertisement that airs across Australia and New Zealand is 25 times more likely to feature a celebrity, sports star, or a musician, than a fictional character.
Born Licensing wants this ratio to change, and with a ‘client list’ of thousands of beloved characters from some of the biggest rights holders in the world, they may just have the perfect spokes-elf for your next investment ad. And, as anyone who has launched a campaign with a troubled celebrity will appreciate, Smurfette or Winnie the Pooh won’t later appear on a talk show slamming your brand, either.
Mumbrella spoke to David Born, CEO of Born Licensing, about how you can have a Ninja Turtle spruiking your gluten-free pizza bases in your next marketing blitz.
