Hulu calls for advertiser ‘bill of rights’ as streaming service moves into live streaming

May 5, 2016 10:12

US streaming service Hulu has used its digital NewFronts presentation to take aim at the likes of Facebook for charging brands for 30-second ads that play for just a few seconds.

"NEW YORK, NY - MAY 04: Hulu CEO Mike Hopkins speaks onstage at the 2016 Hulu Upftont on May 04, 2016 in New York, New York. (Photo by Bennett Raglin/Getty Images for Hulu)"

Hulu CEO Mike Hopkins: “From 2017 Hulu will begin offering live streaming from broadcast and cable brands”

The charge was made in front of more than 1000 US media buyers, agencies and clients and came as Hulu also announced it would start providing the live streaming of sports and news on the platform from 2017.

Hulu sales boss Peter Naylor today told US marketers and agencies that he believed they should have a “bill of rights” with the platform which includes not only viewability and brand safety but also ensures companies pay only for ads that complete fully.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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