CommsCon: How to handle a client who is sick of all this woke nonsense
As we move towards a more inclusive world, and communications continue to mirror the new language and nuances entering broader society, there are some who fiercely feel that all this woke nonsense has gone too far.
There are a number of topics — race, gender, sexuality, climate change, disability, immigration, education — that trigger strong reactions from all who wade into these sometimes choppy waters.
But what about those who aim to counsel clients who believe that ‘wokeness’ has gone mad.
The whole thing has been built by the false narrative that people only buy brands that align with their value. I’ll shop at Coles if it’s easy to get a park and close to my house. I’ll buy Ben & Jerry’s because it is delicious. I’ll fly Qantas if it’s the best price and most convenient flight time.
This whole values narrative is garbage based on qualitative data from useless surveys. Buyer behaviour suggests otherwise.
Or just another, albeit slightly more eloquent, angle on the suppression of free speech and debate by reinforcing the current potential negative consequences of commenting.
“Essentially the goal is to demonstrate they’ll benefit from keeping their opinions to themselves.”
Wise words. Loved this viewpoint and tips for having others do the work on your behalf.