Images are driving online content: what does this means for brands?
Recent studies reveal that attention spans have declined from 12 seconds in 2000 to eight seconds in 2015, and this is has a significant impact on media consumption. Jon Stubley looks at what can brands do to keep consumers engaged.
Most of you will have seen the excellent John Oliver piece on the danger to journalism (and as referenced in Nic’s leaving editorial last week), which includes several references to the much lampooned Tronc.
For those of you who missed the – let’s call it ‘ skeptical interest’ – that accompanied the news in June that Tribune Publishing was rebranding itself Tronc and becoming a self proclaimed “content curation and monetisation company”, you can read about it and watch the accompanying video to employees here.
https://youtu.be/oeo1V-47BBw
