IMG latest to launch platform connecting paid influencers with brands
Talent management agency IMG has launched a new offering aimed at connecting brands to social media influencers and helping them run their campaigns.
IMG Engage is positioned as a “results driven” platform which estimates the reach, the number of impressions and views a campaign might get before the campaign goes live. IMG will boost the posts with a paid media spend if they do not meet the estimated target.
Sounds like a good move, but please take it one step further IMG.
Start charging a flat 15% service fee to brands with full transparency of influencer payments. Do that and you’ll transform an area full of snake oil and murky practices that’s ripe for disruption.