In 2021, put your money where your mail is
Sabri Suby’s 2021 digital marketing forecast doesn’t include shiny new tech, robots, or virtual reality. His prediction is that email and text marketing works, and he’s sticking with them.
With a new year on the horizon, it’s the season of endless think pieces predicting what lies ahead for 2021. But as this year has shown, no one can really see into the future, and predictions are usually wrong.
Here’s what we know for sure: business owners must stop relying on the big tech platforms to dictate their business success. Allowing Facebook, Google, and Instagram to control every part of your business is also giving them the power to take it away.
As I’ve written previously, small businesses have been locked out of their ad accounts this year for supposedly violating Facebook’s terms of service, and have missed out on thousands of dollars’ worth of business in the process. Even Joe Biden wasn’t immune to the wrath of Facebook’s ever-changing policies.
