Features

‘We as an industry have poisoned programmatic’: Mumbrella360 video

Scott Hagedorn doesn’t mince his words. Over the course of this video from the Mumbrella360 conference, he makes one thing incredibly clear: “We as an industry have poisoned programmatic”.

Josie Tutty

July 18, 2017 9:10

Everyone’s got an opinion on programmatic. But what do the people who ruined it for everyone else have to say on the matter?

In this eye-opening video from the Mumbrella360 conference, Scott Hagedorn, global CEO of Hearts & Science, warns that the damage the ad industry has done to programmatic has been so great, there may not be a chance to repair it.

https://www.youtube.com/watch?v=wW95A-acqZ0&feature=youtu.be

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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