Influencer culture is promoting burnout – and we’re doing nothing to help
This time of year is primed for burnout in our industry – and it often happens before we reach December, writes Rachel Demarco.
I recently read an article on News.com.au recounting the gruelling schedule of influencers as they dash from event to event seven days a week. It was exhausting to read, let alone live. Although it’s been a year since lockdown lifted, it has only been a few months that PR and influencer events have been back in full swing.
While appearances certainly matter when you’re trying to build a name for yourself in the influencer industry and get noticed by big brands, should we as media and comms professionals be looking outside of the social pages for talent to invite to our events?
Would this reduce the pressure for influencers to run themselves into the ground trying to fit every invitation into their already busy calendars?
In my opinion, this comes down to managers like me.
Consistent education that this type of year is mental, whereas Jan/Feb is a drought, allows influencers to plan and prepare.
It’s the nature of the beast.
Influencers are of the same order as interns. A foil for the poor legitimacy of marketing and production.