Influencers are ‘extra-fraudinary’ and don’t have enough checks and balances on them: Shelly Horton

June 8, 2017 4:35

Lifestyle and news commentator Shelly Horton has argued there aren’t enough processes and rules around influencers.

“An influencer is a someone who has bought 50,000 followers on Instagram and poses in a bikini with a green smoothie.

“To me influencers, they’re ‘extra-fraudinary’, and there aren’t enough checks and balances on them,” Horton claimed at Mumbrella360.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Aaron Crowther Bridget Lorimer influencer Mumbrella 360 Shelly Horton Simone Landes Stephen Digby

2 COMMENTS

eaon 9 Jun 17

Good to see the really really big issues being debated

User ID not verified.

Beau Ushay 13 Jun 17

With the amount of money being pumped into ‘Influencer Marketing’, I would argue this discussion is extremely relevant..

User ID not verified.

Latest