Inside ACAM: Australia’s leading CMOs tackle AI
The Australian Centre for AI in Marketing launched this week and, as two of its four founders tell Mumbrella, the “absolutely overwhelming” reaction from senior CMOs is a sure sign that the industry is in need of AI guidance.
Louise Cummins, former CMO of World Vision, believes artificial intelligence is the biggest disruptor ever seen in the marketing world.
“I was a marketer when the internet came out,” she recalls. “I was a marketer when social media came out. I was a marketer at MGM studios and DVDs came out, and I was there for mobile phones. This is the biggest shift that I’ve seen.”
Cummins struck on the idea for the Australian Centre for AI in Marketing (ACAM) after doing an AI course at RMIT at the start of 2024.
