Instagram is number one for influencers, but don’t forget about YouTube
Australian brands aren’t leveraging YouTube influencers effectively, writes The Remarkable’s Natalie Giddings. But before brands jump in, there’s some nuances marketers should consider before engaging with vloggers.
According to all reports and coverage, Instagram now dominates influencer marketing. In fact, it’s rising in most markets across the globe, says eMarketer. In Australia alone, the platform has nine million active users. Indeed, from all of the discussions and hype, you’d be led to believe all influencer marketing opportunities are now just on Instagram.
There’s another platform that’s top for reaching large swathes of audiences. We all know it’s there, but that doesn’t mean it might have fallen off the list when crafting your marketing strategy. With a reach of 15 million monthly active users in Australia (and more than a billion worldwide), Australian brands should be leveraging YouTube. But not in the way you might think.
