Environment: Is your screen green?

Meg Argyriou argues why a ‘green’ message is no longer enough for the screen industry.

The screen industry is perhaps the single most influential industry in any democratic country, and Australia is no exception. Screen content shapes the hearts and minds of the population, decides which issues we care about, and defines our national identity. Al Gore, in his book An Assault on Reason discusses how ‘the visceral vividness portrayed on television has the capacity to trigger instinctual responses similar to those triggered by reality itself – and without being modulated by logic, reason, and reflective thought’.
While this might sound disturbingly like brain-washing, it highlights the significant role the industry plays in shaping popular culture. The impact this has on how sustainably we live can no longer be ignored.

The screen industry is populated by passionate, intelligent individuals. Most of us not only believe that the threat of human-induced climate change is real, but actively work to reduce our personal environmental footprint. Yet, as an industry we lag far behind most other commercial sectors in addressing the ecological impacts of our work.

GREEN CONTENT HELPS