Jack Daniel’s and Vice partner for native content cooking series

Jack Daniel’s Australia has teamed up with Vice’s global food channel Munchies to produce native video and editorial content that explores the rise of American BBQ food in Australia.

The series is at the centre of a wider campaign for the product launch of Jack Daniel’s American serve, which features more whiskey and less mixer.

Munchies Australia visits BBQ joints in Sydney and Melbourne looking at the different ways they go about the ‘art’ of American BBQ.

The native videos feature Fancy Hank’s and Le Bon Ton in Melbourne and Luke Powell from LPs Quality Meats in Sydney.