Journalists both over and underwhelmed by pitches reveals PR Newswire State of the Media report

Cision has surveyed over 2,800 journalists across the APAC region, including, Australia, Hong Kong, Malaysia, Taiwan, South Korea and Vietnam, between 1 February to 1 March 2021, asking them to share intel on what type of stories they’re looking for, how PR pros can build stronger relationships with the media to get coverage, and how they can successfully pitch a story.

Cision’s PR Newswire 2021 State of the Media report showed that journalists are both overwhelmed and underwhelmed by pitches.

“PR pros need to build highly targeted media lists. More than 1 in 4 journalists receive over 100 pitches per week with most ending up in the virtual trash due to irrelevance,” Cision said.