Journo launches tech newswire Delimiter in bid to challenge AAP

Renai leMayTechnology journalist Renai LeMay has today launched a news website with a business model which may be a first for the Australian market.

Delimiter is focused on writing about technology in the Australian market.

But rather than being initially advertising supported, LeMay plans to licence the content to other technology publishers who he hopes will treat it as a cheaper newswire alternative than AAP.

He told Mumbrella: “I’ve been a customer of AAP. They may have a technology feed, but they have less than one full time journalist working on it.

“Why shouldn’t they have some competition and have somebody else pushing for that money? I’d love to see them come back against me and hire two or three technology journalists, but I don’t think they will.”

Jointly owned by Fairfax, News Ltd and West Australian Newspapers, AAP is Australia’s main newswire service.

Until recently LeMay was news editor at CBS Interactive’s ZDNet Australia. Prior to that he worked on The Australian Financial Review.

His pricing model sees his content – 60 to 90 items per month – offered to publishers for a flat licence fee of $750 per month.

He added: “When you go to some launches there might be a dozen journalists who will write almost the same piece. It is my hope that taking up Delimiter’s licensing model will allow technology publishers to re-allocate their resources away from covering the basics and towards higher quality content such as investigative journalism.”

LeMay added: “I’m one guy with a couple of monitors and an addiction to technology. AAP have  got 200 journalists. I’m not an AAP killer.”

AAP  editor-in-chief Tony Gillies told Mumbrella: “The news offering of Australian Associated Press is vastly different to that of Delimiter and doesn’t warrant comparison. AAP delivers general breaking news content – domestic and international general news, sport, finance stories, images, video and data – around the clock to all media.

“It is the skill of our reporters and the expanse of our daily offering that our mainstream customers demand and have come to trust. A cost-effective general news subscription with AAP gives them access to all of this effort.

“Our customers trust what we do, not just because the agency has been delivering unbiased and accurate news for 75 years, but because we actually invest in the development of those stories. We apply our news judgment; we seek out the interviews; and we ensure stories stand up.

“Content providers who are ‘addicts with a couple of monitors’ by implication thrive on rewritten press releases and spin. That’s not our game.”


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