Kathmandu launches new brand platform in first work from Special Group

May 6, 2021 10:43

Kathmandu has relaunched its brand platform and positioning with a campaign called ‘We’re Out There’, created by Special Group in its first work for the B-Corp.

The platform launches with an integrated advertising campaign and a refreshed brand identity. Part of the new positioning includes Kathmandu’s new purpose to improve wellbeing through the outdoors.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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