Kellogg’s launches VR experience inside the human gut via TBWA\ Eleven

Kellogg’s has launched an interactive VR experience with TBWA\ Eleven and innovation company NAKATOMI to educate Australians on the importance of fibre in gut health.

Set inside the human gut, Kellogg’s ‘Gut Bacteria Reef’ teaches players that their gut is similar to a coral reef, home to trillions of organisms that need specific nutrients to thrive. Players follow the journey of Kellogg’s cereal through the human gut as the cereal’s fibre nourishes the good bacteria and allows them to grow and prevail over the bad bacteria.