KFC suggests burger is too good to share in new ad from Ogilvy
KFC is urging men to tell the women in their life to get their own burger with a spot created by Ogilvy for its Zinger Stacker Burger presenting the inevitable moment when a boyfriend is faced with having to share his meal with his girlfriend.
https://www.youtube.com/watch?v=X7abMfupEXY
An Ogilvy spoksperson said: “KFC wanted to find a compelling new way of differentiating their burger range to remind people that when it comes to burgers, KFC satisfies your craving like nothing else. This new campaign taps in to the inevitable moment in a relationship when someone asks – ‘can I have a bite?'”
Credits:
- Clients – Valerie Kubizniak, Annabel Fribence, Ashley Hughes
- Senior Planner – Waqas Tahir
- Creative Director – Shaun Branagan
- Art Director – Phillip Harkness
- Writer – John Gault
- Group Account Director – Sarah Faraday
- Brad Ure – Account Director
- Senior Account Manager – Corina Roat
- Production: One20
- Director – Nick Robertson
- DOP – Matt Stewart
- Head of TV Production – Rob Spencer
- Agency Producer – Peter Hackforth
- Post Production – Method Studios
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By god isn’t this boring.
Pretending the burger is actually a “double-hander” – Check
The burger coming out of the wrapping with structural integrity, rather than a sloppy mess of lettuce and mayo- Check
Vast disparity in the attractiveness of man and woman- Check
“KFC wanted to find a compelling new way of differentiating their burger range to remind people that when it comes to burgers, KFC satisfies your craving like nothing else.” – then why create an ad that’s been made 50 times before?
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Can KFC please bring back that burger that had the two patties made of fried breast fillets?
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Terrible ad that hits all the wrong notes given the times in which we live!
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The question that really needs to be asked in this ad is “Are you going to put that f***ing burger on a f***ing plate, or were you brought up by wolves?”
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Yeah I agree with By the numbers – its a boring ad.
Was it supposed to be funny?
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Get down to the Oxford Hotel in Petersham (Sydney) and see how a real fried chicken burger is made. Yummo.
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Flat.
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If this is representative of the advertising industry that we operate in then someone pass the revolver, because it’s a world I want no part in.
Worst creative I’ve seen in a very long time. Shame on the client, who no doubt lead the production of this one-dimensional drivel.
I feel sorry for the creatives at Ogilvy who have this blot on their CV.
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