Kmart launches ‘Low prices for life’ brand positioning

July 23, 2019 8:41

Kmart has launched its new brand positioning ‘Low prices for life’ in a campaign from BWM Dentsu Melbourne.

The campaign video celebrates the joy Kmart customers feel when interacting with the brand’s products on a day-to-day basis.

The video is also backed by a cover of the song Everlasting Love by Pete Murray.

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Amy Hollier Belinda Murray BWM Dentsu Kmart Laurie Lai

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