Kombucha brand nabs Pat Cummins as ambassador – and shareholder

Australian Test Cricket captain Pat Cummins has signed on as the ambassador of sugar-free soft drink Nexba – and taken shares in the brand’s parent company.

The sporting star has entered a multi-year partnership that will see him become the face of kombucha drink Nexba, as well as new products to be developed within the Goodness Group Global house.

Goodness Group Global has an aggressive expansion plan, which will be bolstered by Cummins’ addition as a shareholder. It adds to the 30-year-old’s growing portfolio of business interests outside of his cricketing career.

In a statement, Cummins said: “Good health and wellbeing have always been an important part of my life. Partnering with Nexba and Goodness Group Global allows me to extend that passion and make a real impact in the lives of people by promoting healthier alternatives to sugary and artificially sweetened drinks.

“Nexba and Goodness Group Global share my vision of creating positive change, and I’m excited to be part of a team that is dedicated to removing sugar and artificial ingredients from consumption.

“As an athlete, I understand the importance of fueling our bodies with nutritious and all natural foods. With Nexba and Goodness Group Global, we’re not only offering drinks that taste good but also contributing to our overall well-being. It’s an incredible opportunity to be part of this movement and to inspire others to make healthier choices.”

Goodness Group Global co-founder and joint chief executive officer Troy Douglas said the company was focused on developing “better-for-you” brands.

“Pat is someone who embodies health & wellness and is passionate about making an impact,” Douglas said.

“We know that Pat only aligns with organisations that he authentically believes in because he genuinely cares about his community, so we could not be more proud to announce this partnership.

“Together, we will accelerate our ‘do good’ mission by helping as many people as possible have great tasting choices to reduce their sugar and artificial ingredient consumption with brands like Nexba.”