Kombucha brand nabs Pat Cummins as ambassador – and shareholder

Australian Test Cricket captain Pat Cummins has signed on as the ambassador of sugar-free soft drink Nexba – and taken shares in the brand’s parent company.

The sporting star has entered a multi-year partnership that will see him become the face of kombucha drink Nexba, as well as new products to be developed within the Goodness Group Global house.

Australian Test Cricket captain Pat Cummins is the new face of Nexba

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.