Launching a new logo? Expect to be trolled
From Slack to Zara, it seems no company can escape a logo rebrand unscathed, writes 99designs’ Pamela Webber.
New logos for well-known brands have always resulted a certain level of hand-wringing and general dismay. But as this age-old conversation moves out of industry publications and increasingly on to social media and other public online spaces, our collective aversion to change has been amplified to an extreme.
Social media—and Twitter in particular—has a tendency to bring out the worst in human nature, and it’s human nature to instinctively reject the unexpected. New levels of outrage and vitriol have become an accepted response across a variety of topics on these platforms, and brands unveiling a new logo now have to treat the exercise almost as a stress test: they expect to be trolled.
“Was this kerned by a robot?”
I see ZABA
Am I really meant to be interested in the views of the COO of 99designs about “well-designed rebrands”? You’re kidding, right?
While you’re not wrong about the irony, her views are quite reasonable… less reasonable are the results of crowdsourced design, other than proving the old adage ‘you get what you pay for’.
so much of this article is just wrong.
Completely disagree with the ‘A logo should be designed to last a decade or more’? Do it right, invest in the process and avoid the trend to ‘tinker’.
“one of the year’s hottest typography trends”
One of the hottest trends among people who don’t care about typography, perhaps?