Boomers & lamb chops – don’t lump them all onto the same stereotyped BBQ plate
Sue Parker says the latest Meat & Livestock Australia lamb campaign The Generation Gap has a brilliant message but missed a real opportunity to squash stereotypes.
Delicious clever humour is a brilliant tool to communicate important messages and strengthen brands. So I loved the concept of Meat & Livestock Australia’s 2024 lamb campaign ‘The Generation Gap’ to take the piss out of the generations.
Aussies are brilliant at rapid fire quips and satire to poke fun at ourselves. The ad had many cracker one liners which, as per The Castle’s Darryl Kerrigan, ‘can go straight to the poolroom’.
