Leaders should be encouraging staff to use social media at work
Getting all your employees on social media sounds like a nightmare. But done properly, it has huge advantages for individuals and companies. And it starts with the leaders, writes PwC’s The Press editor Amanda Gome.
It was months in the planning. The firm’s big annual conference was coming up. The social media manager would be live tweeting from the company’s Twitter handles and turning the content into LinkedIn and Facebook posts to leverage attendees’ communities and garner media attention.
But nothing worked as planned.
The pregnant social media manager went into early labour. And the company’s guidelines firmly state that only the social media manager could do social media on behalf of the company. So the company paid an agency to send their staff to attend and post. They had very little knowledge of the conference topics. A flippant tweet attracted negative attention, agency costs were expensive and the whole experience made company staff furious.
