F.Y.I.

Leo Burnett, Australian Red Cross Lifeblood drops ‘We’re The Lifeblood of Australia’ platform

October 14, 2022 10:03

The announcement:

In Australia, a new blood donor is needed every four minutes and one blood donation is needed every 18 seconds. To encourage the country to get behind giving blood, Leo Burnett has created ‘We’re The Lifeblood of Australia’, a new platform that aims to motivate people to become blood donors.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics