Lifeblood invites us to be the Lifeblood of Australia via Leo Burnett

Kalila Welch

May 19, 2022 9:34

Australian Red Cross Life Blood is encouraging the country to become blood donors with a new platform developed by Publicis creative agency Leo Burnett and CHEP Network.

Addressing the fact that a new blood donor is needed every four minutes and one blood donation is needed every 18 seconds, the ‘We’re The Lifeblood of Australia’ platform will shift focus from what people can do as individuals, to what we can do as a collective.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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