Linear TV has changed and ‘editorial as advertising’ works, says Ticker’s Ahron Young
The way the industry thinks about linear TV and how it works with advertisers is changing, says Ticker’s founder Ahron Young.
Speaking with Mumbrella for this week’s Mumbrellacast, Young, whose business moved to a new office at the former Melbourne GM Holden HQ this week, explains Ticker’s business model and why it went down a different path to traditional TV businesses.
Young established Ticker in 2019, bringing his experience as a reporter and bureau chief for Sky News to set up an entirely online news service. He says the challenges of building an audience for advertisers to get meaningful ROI, or pulling in enough subscribers to turn a profit, turned him off either of those ways of thinking.
