Renegade Collective founder Lisa Messenger: ‘I hate putting celebrities on the cover’ as she eyes US expansion
The founder of female-oriented entrepreneurs magazine The Renegade Collective Lisa Messenger has outlined plans to expand the publication internationally, and said she “hates” putting celebrities on the cover.
Speaking at Thursday’s Publish conference in Sydney, Messenger outlined how she intends to move to the US to help develop the magazine in that market, one of 37 the mag is sold in.
Referring to the current edition with actor Ryan Gosling on the cover, Messenger admitted “to be honest I hate it – it kills me”.
“I just wanted to put ordinary entrepreneurs on the front. But what I’ve learnt is I have to play the game a bit,” she said. “I have got to look like the other women’s magazines and things, because that’s where our biggest market share is.
Thanks guys. Always appreciate your support. Just on the numbers we’ve been in the US since launch (18 months) and doing much bigger numbers there (in over 700 Barnes & Noble stores, LAX, JFK airport stores, Hudson News nationally etc. I think the number was referring to my latest book Daring & Disruptive which we’ve sold over ten thousand of in Australia since launch on 9 Oct this year. Thank you though. Always appreciate the support in our growth. Let’s hope it acts as some inspiration to other publishers to keep going. The media and print are alive and well xx
Go Lisa! Always good to see you in the news and doing amazing things.