How to make a corporate video that won’t put your audience to sleep
Many companies have no idea how to translate corporate messages into great video. Daniel Littlepage shares his tips for making your video watchable and shareable.
We’re all familiar with the ‘talking heads’ type of corporate video that makes you want an afternoon nap. Sadly, far too many companies focus too heavily on content and forget to make a video that actually keeps the viewer engaged.
In fairness, creating an engaging corporate video isn’t always easy. Businesses today are up against smartphones, web content and hordes of other distractions that vie for your audience’s attention.
In today’s fragmented, time-poor and technically savvy world, customers have the choice whether to interact, engage or even view your piece of content.
The art of storytelling has been part of human evolution for over 100,000 years and as time goes on, we need to address the way we present our stories for a new era of the moving image and a new frontier of consumer behaviour.
David, thanks for the mention of the DSYNC commercial. The video was lots of fun to make with the 90 seconds team and the result speaks for itself. We are constantly told by clients that the video depicted their situation. If you look closely at the video you can see how much effort went into the facial expressions and body language.
Wow! thank you so much for publishing. i was particularly enamoured with the advice, “your participants should be prepared to perform” and “decide what you’ll say before you get in front of the camera”. Good to know the future of corporate videos is in such good hands. Your ability to put talent at ease and capture their performances on film is inspirational. I certainly feel informed, entertained and responsive after viewing and await with great anticipation any future work.
I have worked with these guys before and they practise what they preach. Smart, efficient operators doing some fantastic work. Thanks for reminding people that messages need to be simple! You can’t fit 25 pieces of information into a 3 minute brand piece.