Marketforce announces BGC Residential as latest client
Perth advertising agency Marketforce has announced BGC Residential as its latest client.
BGC Residential, WA’s largest residential builder, enlisted the full-service Perth agency after a thorough review of its marketing and strategic requirements for 2018.
BGC residential executive general manager Michael Bartier said the company wanted a streamlined approach to their marketing.
“We look forward to all the benefits of having brand strategy and high quality creative and in-market digital optimisation managed by Marketforce,” Bartier said.
“Alongside this, their ability to implement quick-to-market and cost-effective marketing campaigns, are conceived and delivered with speed and efficiency, making them the perfect partner to help us achieve our goals.”
On the acquisition of the new account, Marketforce CEO Paul Everingham said they were very excited to be working with BGC Residential.
“We excel at holistic advertising and helping clients work toward their business objectives – and we look forward to bringing this to the table for BGC Residential and their unique portfolio of builders,” Everingham said.
BGC Residential’s six divisions include WA Housing Centre, Commodore Homes, GO Homes, National Homes, Stratawise and BGC Residential South West.
Ex 303 MullenLowe Perth head of copy and award-winning creative Joe Hawkins was appointed as Marketforce’s creative group head in January of last year.
