Maurice Blackburn highlights fight for social justice in first campaign from One Green Bean
Maurice Blackburn is highlighting its commitment to social justice in a brand campaign aimed at highlighting the law firm’s work that furthers the rights of everyday Australians.
Created by One Green Bean, the campaign launches with a 105-second film which features real people, reveal events and real opinions and is narrated by actor Michael Caton, known for fighting for his rights as Daryl Kerrigan in The Castle.
Speaking with Mumbrella, Rebecca Hanlan, Maurice Blackburn national brand and social media manager, said: “Maurice Blackburn has always gone to market talking about our various areas of practice which have always been injury-based area of law, which is a low involvement category and one that people aren’t interested in until they are in the unfortunate position that they need a lawyer.
