Morning Update: Jim Beam’s ‘Apple watch’; journalists jacked off over iPhone7; Ted Baker and Google claim fashion first

Creativity Online: Wearable Tech Meets Bourbon as Jim Beam Unveils Its Own Apple Watch

As Apple unveils its latest raft of new products today, Jim Beam has got in on the act too, with the Jim Beam Apple Watch.

Promoting its Jim Beam Apple variant, the watch features a 1.5 oz. shot glass for your wrist and has a green strap – “because some apples are green” – and a green dial, which, according to the video, serves no purpose whatsoever.

apple new phone twitter screen shot wsj

Neiman Labs: Apple is eliminating the headphone jack on the new iPhone. What does that mean for reporters?

Much of the news coverage leading up to today’s Apple event has been centered on the company’s decision to eliminate the headphone jack in the latest iteration of the iPhone.

For journalists, the iPhone has for years been a full-fledged reporting device — a voice recorder, camera, video camera, and publishing platform, all in one — and the elimination of the headphone jack might force some of them to buy new equipment or change the tools they use.

tedbaker shop online screen shot

Marketing Week: Ted Baker on why more marketers should put faith in shoppable videos

Ted Baker is teaming up with film director Guy Ritchie to launch a short film that allows consumers to click on featured products and buy them, with the fashion brand confident the format will become integral for marketers.

Every item of clothing in the cinematic ad, which can be accessed through, exclusive UK partner and US partner, can be bought by clicking on it in the video.

Campaign Live: Starbucks launches first original content series

Upstanders features 10 stories written and produced by Starbucks CEO Howard Schultz and Rajiv Chandrasekaran, SVP and executive producer of the company’s social impact media initiatives. The series, ‘Upstanders’, features 10 stories. Each told in three formats – written, video, and podcast – about people doing extraordinary things to create positive changes in their communities.

breadwinners campaign ad

Ad Week: This Campaign Aims to Change How People Think About Female Breadwinners

Today, female breadwinners make up nearly half of household primary or sole earners, but the narrative around these women is still one of how having a female earner in the family will affect marriage or relationship dynamics.

Alisa Leonard, founder and CEO of Hello Q, got to thinking about how female breadwinners were being portrayed and decided it was time to change the way people talk about this group of women.


Campaign Live: Diageo retains Carat after global media review

The spirits company launched the review in May, and has chosen Carat’s owner, Dentsu Aegis Network, to cover off media in North America and Europe, Latin America and Southeast Asia.

Publicis’ Mediavest and Leo Burnett retained Australia, and Mindshare will handle India and South Africa.  The review had been expected to wrap up early next year.

Bolt Media’s Eileen Chan, Starwood’s Janice Chan and Kevin Hagino of Lego at Millennial 2020 - mumbrella asia

Mumbrella Asia: Brands are throwing themselves at consumers with content like ‘prostitutes’ warns Lego client
A senior brand manager at Lego likened companies that deluge consumers with branded content to prostitutes at an event in Singapore today.
Talking on a panel at the Millennial 2020 conference hosted by content marketing platform Bolt Media, Kevin Hagino, senior regional brand manager for Lego Southeast Asia, said that it has become so easy for brands to produce content these days, with so many channels to put it in, that many were succumbing to the temptation of “throwing” it at consumers without a clear strategy.
The 'Call of Duty' World League's H2K Team. Credit- Activision Publishing Inc.

The ‘Call of Duty’ World League’s H2K Team. Credit: Activision Publishing Inc.

Ad Age: Inside Activision’s Plan to Make Its Gaming League the Next ESPN

Players on headsets exchange strategy as two teams fire away at each other through the rubble of a virtual city. Thousands of video-game fans in an arena cheer as the clock ticks down to the five-minute finish.

“The nerves have got to be kicking in now,” an announcer says in a nearby booth.


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