Morning Update: Jim Beam’s ‘Apple watch’; journalists jacked off over iPhone7; Ted Baker and Google claim fashion first

https://www.youtube.com/watch?v=XuLEEO-Yiic

Creativity Online: Wearable Tech Meets Bourbon as Jim Beam Unveils Its Own Apple Watch

As Apple unveils its latest raft of new products today, Jim Beam has got in on the act too, with the Jim Beam Apple Watch.

Promoting its Jim Beam Apple variant, the watch features a 1.5 oz. shot glass for your wrist and has a green strap – “because some apples are green” – and a green dial, which, according to the video, serves no purpose whatsoever.

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