McCain celebrates the ordinary in latest campaign from Cummins & Partners

Kalila Welch

March 3, 2022 4:24

The everyday interactions we often write off as ‘nothing special’ are at the centre of Cummins & Partners’ latest campaign for McCain, as the brand celebrates the role of food in wholesome moments with family and friends.

The ‘nothing special’ campaign suggests a new direction for the brand under Cummins & Partners, after McCain handed the agency an expanded remit to included media duties, as well as strategic and creative work in November last year.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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