Morning Update: McDonald’s agency demands; ‘Agencies use tech that fails’ says CEO; EasyJet makes sneakers
Ad Age: McDonald’s Demands in Agency Review Go Beyond Working at Cost
It’s a potentially huge win, both in prestige and scope: The consolidated U.S. creative account for McDonald’s Corp., which threw open a holding company review not just to Omnicom Group and Publicis Groupe, owners of its existing shops, but also to WPP.
Yet less than two weeks later, WPP – whose chief executive, Martin Sorrell, would like nothing more than to steal a major account from his rivals – withdrew from the contest without public explanation.
Digiday: Confessions of an agency CEO: ‘Agencies use new tech when they know it will fail’
https://youtu.be/Ycp16t6qr8M
Ad Week: An Airline Made Sneakers That Vibrate to Lead You Around Cities You’re Visiting
Imagine if you could explore Europe’s greatest cities without having to constantly look down at your phone to make sure you’re on course to your next destination.
U.K.-based regional airline easyJet is trying to solve that problem, at least in theory, with a new pair of internet-connected sneakers that signal to wearers when to turn left or right by vibrating underneath the respective foot. This way, sightseers’ heads can stay up, taking in the surroundings while they walk, without losing their way.
BBC: Facebook copy briefly surfaces in North Korea
A clone of the Facebook social media site has briefly appeared in North Korea before quickly going offline.
Hosted on the StarCon.net.kp address in North Korea it had many of the features of other social networks. It is not clear who created StarCon but it is thought to be a test project for a future service to be offered by the nation’s telecoms operator. Soon after being discovered, the site was hacked and it is now not accessible.
Campaign Live: Mondelez launches content deal with Buzzfeed within new marketing model
Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is “becoming irrelevant”.
The snacks giant said it is focusing on new media partnerships as part of its “fearless marketing” model, in which it will buy, develop and distribute content to build brands and generate revenue. Mondelez says its goal is for up to 10% of its global media investments to break even or turn a profit by 2020 and plans to create more native advertising, smartphone games and live events.
The Guardian: Mass media is over, but where does journalism go from here?
The crucial question no one, including Jeff Jarvis, can answer: how will we fund journalists in a world dominated by Google and Facebook?
In his essay Death to the Mass Jeff Jarvis develops an argument he has been making for years. Treating the public as “a mass” and giving them a “one-way, one-size-fits-all product” is no longer appropriate.
Mumbrella Asia: Winning ways: Lego ‘Rebuild your memories’
In the second of a series that looks under the hood of the best work from around the region, we shine a light on ‘Rebuild your memories’, a campaign to celebrate Singapore’s 50th birthday Lego that won top prize for content marketing at the Mumbrella Asia Awards.
Mumbrella asked Ed Cheong, ECD of Iris Singapore, the agency behind the campaign, about the challenge, the idea, the hardest part, and how he can prove that it worked.
