McDonald’s ignites nationwide hunt for ‘fan-favourite’ Chicken McNugget, via Mango Communications and DDB Sydney
McDonald’s is giving Chicken McNugget fans across Australia the chance to win a pair of nugget-inspired boots or ‘Nuggies’, via an AI-driven campaign from Mango Communications and DDB Sydney.
The first-of-its-kind initiative, the endearingly named ‘#BootPursuit’ campaign, pays homage to the iconic McNugget shapes of bell, bone, ball and boot. However, the platform reverences the indisputable king of sauce dipping, the boot.
#BootPursuit calls for McNugget aficionados to purchase nuggets from any McDonald’s restaurant countrywide and look for a piece with the boot shape. Using the respective QR code on their pack, customers can use their phone’s camera and the scanner app “to scan the right morsel and … [gain] access to the entry form”.
