Media buyers on Foxtel’s Upfront. A new ad-tier… but at what cost?
Foxtel entered the ad-tier game for its premium subscription service Binge, as the fight for eyeballs reaches a new stage. Mindshare’s Maria Grivas, PHD’s Ryan Ambrose, Wavemaker’s James Lever and Involved Media’s Sarah Keith give their two cents on the biggest takeaways from last night’s event at Allianz Stadium.
Foxtel looked to upstage its free-to-air rivals last night, putting on a flashy show at the newly minted Allianz Stadium.
With a 45,500 capacity, Foxtel needed to put on a big show to fill the arena for its exclusive 500-odd audience. And it delivered, according to Wavemaker’s Brisbane group investment director, James Lever, calling it “the epitome of quality”.
Speaking of numbers, Foxtel’s topline figure flexed the company’s reach, with one in every two Australian households having access to one of its touchpoints, Foxtel, Flash, Kayo, Binge, and Fox Sports.
