MediaCom partners with HIV Foundation Qld to reduce stigma

HIV Foundation Queensland has produced videos aimed at reducing the stigma around HIV, encouraging and supporting more testing and encouraging prevention.

MediaCom, on behalf of the organisation, interviewed a number of people living with HIV including those with the virus and those with loved ones with it to produce three videos for the foundation. Production company Hoodlum was also involved in the project.

The videos aim to highlight the stigma people living with HIV face and try to reinforce messages about regular testing.

HIV Foundation CEO Tony Majer said: “These are real stories – no actors – just real people in their own words. The foundation felt this was essential to provide a fresh and honest look at HIV today.  People living with HIV can have an important role to play in the fight to end HIV and the foundation is proud to be able to assist by shining some light on these powerful stories.

“An important part of the foundation’s strategy has been to deliver effective prevention and testing messages. By adding these real stories to our strategy we hope this can go some way to providing a real face to these important messages.”

Credit List:


  • Gemma Hunter – Executive Creative Director / Head of MBA
  • Mikey Trotter – Director
  • Shelby Craig – Creative Art Director
  • Taylor Thornton – Copywriter
  • Kathleen Banks – Group Account Director
  • Josh Butt – Head of Content Production
  • Tess Wood – Content Manager
  • Alastair Anisimoff – Seeding Executive
  • Ryan Manning – SEO Manager

Hoodlum (Production Company)

  • Nathan Mayfield – Executive Producer, Hoodlum
  • Kristen Souvlis – Producer, Hoodlum
  • Aliza Nannicelli – Researcher
  • Matther Bamkin – Director of Photography
  • Jake Kirby – Camera Assistant
  • Ack Kinmonth – Composer, Sound Design and Mixer
  • Michael Griffin – Editor and Colourist
  • David Peterson – Editor

Queensland Health

  • Phillip Stork – Marketing Manager
  • Jacquie McGraw – Marketing Team Leader
  • Dan Vercoe – Campaign Manager

HIV Foundation

  • HIV Foundation CEO Tony Majer

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